They’re laughing because you keep starting over...
I’m clapping because you never gave up.
I almost didn’t know what to write today. I’ve had so many thoughts swirling in my head this week - routines, numbers, pressure, purpose - and I needed to pause for a second to really find what’s true. When I came across this quote, it hit so hard I had to sit with it. Because I have started over. More than once. Publicly. And yet I’ve never actually given up.
This week, I’ve been deep in reflection. I’m on a cleanse. I’ve been tweaking my routines. I’ve been paying attention to what truly makes me feel sharp, what grounds me, what drains me, what builds me. I’ve been writing out the actual numbers I want BRÛLÉ to reach each week. And with that has come so much - visiting old money stories, childhood imprints, deep lineage stuff. All while doing it all.
I missed Monday Mood this week because I was shipping orders, coding the website, writing copy, sourcing new sample swatches, getting the next collection in motion. All the things I used to pray I’d be able to do. And I’m doing them now, fully. Alone. In the thick of it. And the craziest part? I love it. I’m tired, yes. But I feel like myself. Like 2019 me, before things got messy. I feel capable again. Clear. Not spinning. I’m not trying to scale fast. I’m learning how to build right. I feel confident again - not because things are easy, but because I’m locked in. I’m fully in it.
I’ve woken up at 5am three times this week just to get everything done. I haven’t even had time to walk my dog properly. And yet I’m so grateful, because this is what building something real looks like. It’s unglamorous. It’s gritty. It’s powerful. There is no big brand, no major name, no real empire built without full commitment. That’s the season I’m in. And I’m okay with it. More than okay with it.
I’ve also been doing deeper self-development work, revisiting blocks I didn’t even realize were still there. The voices that creep in: Can I actually do this? Is this really possible? And the truth is - yes. I’m not guessing. I know. And the only reason I know is because I haven’t stopped. I’ve tried, failed, reimagined, and rebuilt again and again. My path has been public. My pivots have been visible. But the thread has always been the same. I don’t give up.
This week we launched The Bare Edit. The new halter top, the Luca pant. The Maison Top. And I’ve never been prouder of what I’ve created. It’s sensual, elevated, wearable, real. The kind of outfit(s) you put on and feel yourself again. You don’t need to explain. You walk into a room and you feel like you. That’s the point of BRÛLÉ. That’s always been my why.
Your outfit speaks before you do. Let it say everything.
I want BRÛLÉ to bring women back to themselves. I want you to feel it in your skin. I want you to put it on and walk into your life, your house, your relationship, your job, your morning coffee, your night out, and just feel more you. That’s what BRÛLÉ is. It’s not about trends. It’s not about buying more. It’s about having less and feeling everything. It’s about wearing your confidence. It’s about quiet power. And I really believe that’s what we’re doing now.
So yes, I’ve tried a lot. I’ve launched things that weren’t right. I’ve made mistakes. I’ve been loud, I’ve been quiet, I’ve made my process public. But I’ve never stopped. And now? It’s all aligning.
Let them laugh. Let them stick to the same template. Let them post the same outfit every day. Let them do what they do. We’re not here for that. I am STILL listening to this podcast (TSC x Mel Robbins), it’s v good.
We’re here for what’s real. For what lasts. For the kind of clothing you reach for again and again because it makes you feel like yourself. No labels needed.
It’s Friday afternoon, and I just reimagined your Friday night. The Lana and Luca set is it. It's sexy, comfortable, elevated. It's that perfect second-skin jersey modal that feels like pajamas but looks like power. You could wear it at home with a glass of wine. Or out, all eyes on you. And the best part? You’ll still feel like you. Confident. Natural. Effortless. Like you were never trying.
The store is open. The drop is live. It closes Tuesday. Your outfit speaks before you do. Let it say everything.
Happy Friday!
X,
KB