The Four Ps. The ones that used to feel the hardest. The ones that, for years, I was avoiding. And the ones that, now, have changed everything.
Privacy.
I’ve always valued privacy. But when you’re building something online, privacy can feel impossible. For years I lived inside that tension: craving privacy while feeling like I had to share everything in order to stay relevant, to grow, to make money.
Post more. Share more. Show your routines. Show your food. (Spoiler alert: I’ve been back to eating the way I’ve eaten for years and despite the protein data and trends... call me disordered, this diet is my MONEY). Show your home. Show your life. Show your every move.
But what I’ve learned is that growth happens when you stop performing the process and fully step inside of it. When you stop trying to make sure people are watching, and just do the work.
Privacy gave me clarity. And the more I protected it, the better my work became.
Now, I share in ways that serve my work…not the algorithm. My Substack, The KB Report, is fully mine. My Day in the Life reels, my Tapes series, my Instagram flow - they’re all systems I’ve built that support my creativity instead of draining it. I’m not documenting everything. I’m building my thing.
Priorities.
For a long time, I thought I didn’t have enough time. The truth was, I didn’t have clear enough priorities.
When you’re distracted by people’s opinions, by friend drama, by comparison, by trying to keep everyone comfortable, you’re not really out of time - you’re just spread too thin.
Getting ruthless with my priorities has changed everything.
I wake up early. I move my body. Daily. I eat for performance. I don’t eat out much. I empty the dishwasher every single morning before my day begins. It might sound small, but that’s where everything starts. The small things create the rhythm. The rhythm creates the capacity.
Growth isn’t in some massive external shift. Growth is in whether or not you’re emptying the damn dishwasher every morning. It’s in whether or not you stay true to your own system.
I don’t run around trying to keep people happy anymore. My job is my priorities. My work. My health. My energy. My space. And when I focus on those, everything else moves forward.
Patience.
This has been my hardest one.
I’ve always wanted everything quickly. I’ve always tried to make things happen before they were ready. And in doing that, I collapsed things that could’ve grown - because I wasn’t willing to let them breathe.
My Substack, for example - I launched it last summer under a different name. Then I changed it to Real Controversial - partly mocking myself, partly drawing a line in the sand for the trolls. But it still wasn’t fully it. It was a moment - not part of the end game.
The real turning point came when I finally stopped forcing it. When I let it breathe. When I stopped outsourcing my creative direction and stopped looking at what everyone else was doing. That’s when The KB Report landed. That’s when the series locked in - Monday Mood, The Sunday Paper, The Tapes. The real structure arrived because I stopped rushing (and looking around).
The same thing happened with BRÛLÉ. I had to give it space. Space for it to become what it was meant to be. When I finally let it breathe, the right system clicked into place. Now I know exactly how I want to run it, how I want to release it, how I want to produce.
I finally trust the timing. I finally trust my pace. No more panic. No more sprinting. No more pushing things before they’re ready.
Progress.
This is the one that feels the most important to say out loud - because it’s the one I couldn’t see for a long time.
For most of my twenties, I didn’t believe I was making real progress. My imposter syndrome was so loud I couldn’t see what I was actually building.
I built an app in 2020 that was beautiful, fully coded, wildly successful. It was printing money every single day. But I was so deep in my head, I didn’t think I was allowed to call it success. I eventually pulled it offline and lost the code entirely. Stupid mistake. The imposter syndrome made me blind to what I had created.
I launched products that sold. Digital businesses that worked. Coffee and Cacao lines that made real revenue. And I still couldn’t hold any of it because I thought I hadn’t arrived yet. I kept tearing everything down because I was so attached to this fantasy version of what success was supposed to feel like.
And part of that came from how my career started. My first real moment was a boom. I went from 2,000 followers to 90,000 followers almost overnight. I went from babysitting on weekends to printing big money, daily, in a matter of months. And while that kind of growth was incredible, it completely distorted my sense of how business is actually built.
After that, I believed every launch was supposed to feel like that. If it didn’t, I thought I had failed.
But just last week, while I was sitting in traffic on my way downtown, I was listening to a Skinny Confidential podcast with Mel Robbins. And Lauryn said something that hit me in my gut - she said it was reps that built her career. Not one boom. Not one viral moment. Reps.
That landed so deeply for me. Because that’s where I am now.
Now I’m in my reps. I’m building BRÛLÉ. I’m building The KB Report. I’m creating consistently, week after week, day after day. And I’m finally enjoying it. I’m enjoying the rhythm, the pace, the process.
Even this morning - I had a 7AM workout booked. My phone reset overnight, my alarm didn’t go off, I woke up at 7:06. I easily could’ve skipped. But I rebooked the 8:15 class and went anyway. That’s a rep. That’s what real progress looks like. Doing the thing you said you’d do, even when it’s imperfect.
And that’s what I want to say if you’re in the middle of trying to start something:
It’s not about some massive overnight shift. It’s the 21 days you show up and do the things you said you’d do. It’s in not getting discouraged after a week. It’s in building the muscle to keep showing up. That’s where the magic actually is.
The progress is in the process.
Well folks…that’s the MOOD for this week.
And now:
The store opens this week.
I’ve split this collection into two drops to stay fully hands-on with production. Everything is made to order, by hand, in Los Angeles.
Order Windows
June 4th - 9th
June 11th - 16th
Everything I’ve been previewing will drop across these two windows (well actually maybe over three windows…I have something I haven’t shown yet muahaha). Full sizing, pieces, and details will be shared over the next 48 hours. I’ll see you there.
X,
KB
you amaze me
🙌🏻