Soo sexy of me to break the cycle

Honestly, what’s sexier than becoming the person you know you’re meant to be—and actually showing up for it?

There’s a version of me I’ve outgrown—and I can feel her trying to crawl back every time I’m about to rise. This week wasn’t just about launching new colors. It was about stepping into new clarity. Real clarity. The kind that shows up in your thoughts, your closet, your routines, your calendar. The kind that requires restraint, awareness, discipline, and trust.

And it’s sexy, honestly. Because what’s sexier than becoming the person you know you’re meant to be—and actually showing up for it?

For me, there’s been this very real and internal push to do things differently. And not just differently for the sake of it. But with intention. With reverence for the next level I know I’m stepping into. I just moved into my new house, and with that came a rush of energy—a literal re-rooting. And with that move came a very honest confrontation with the habits, patterns, and relationships that no longer fit.

The way I move in the morning.
The thoughts I can let spiral.
The way I’ve held onto old stories about who I’m supposed to be online.

There’s something happening in me where I can feel myself moving out of the version of me who’s been navigating the influencer space—sometimes fitting in, sometimes not, always pushing against it a little—and into someone much more refined. Someone much more clear. Someone who’s not trying to be liked, but trying to create something that lasts.

A few days ago, I was talking with someone who’s younger than me—someone who helps me shoot content. She’s Gen Z, so observant, honestly a wizard at what’s working online. She was casually sharing ideas for TikToks… and I could feel myself tensing. Not because they weren’t good ideas. But because they didn’t feel like me. I had to pause and remember: I’m not trying to be that. I’m not trying to play the influencer game. I’m not here to trend—I’m not trying to play the algorithmic loop or squeeze myself into the shape of a palatable aesthetic.

I’m building something more timeless.
Something like The Row.
Like Jill Sander.
Like Khaite.
Like Jacquemus.
Not in look—but in intention. In standard. In vision.

And to build something like that, you have to break the cycle of short-term thinking. You have to stop trying to please everyone. You have to trust your taste, your timing, and your craft.

I don’t think most people realize the amount of precision and care that goes into BRÛLÉ. This isn’t a logo brand or a print-and-ship situation. People stop me on the street to ask about the fit of the pant, to touch the fabric, to feel the quality of the button-down. Every piece is made by hand in Los Angeles. Every fabric is chosen with intention. Everything is done in small, sustainable quantities. And it’s personal for me.

Because I really did start over.
Not in skill—but in structure.
Not in voice—but in vision.

There’s so much I haven’t shared about the last few years. About what it means to go through financial collapse. About clearing out friendships, my brand identity, even my public perception. About choosing to speak my mind—even when it meant losing followers, losing press, losing “safe” relationships. I made decisions that shed everything I wasn’t, and as scary as that felt, it also gave me the cleanest foundation I’ve ever had.

And that’s what this drop feels like. Not a moment. A marker. A reminder that I’m no longer playing small. That I’m no longer waiting for permission to take up space. That I’m no longer performing for a system I’ve already outgrown.

So this is for the ones in their own quiet rebirth. For the ones breaking their own cycles—thought patterns, routines, relationships, self-doubt. The ones waking up earlier, actually doing their journal prompts, actually showing up for the things they say they want.

You don’t need a full plan. You just need to stop doing what’s draining you. You don’t need to start over. You just need to stop shrinking.

This drop is about clarity. Pearl White and Cendre—two new tones for a new standard. Optic, clean, effortless. Sharp like truth. Soft like restraint.

Handmade in LA. Limited shopping window. No waste. Wear it like you already believe in your next level.

BRÛLÉ ISSUE NO.03 is live–– and if you shop it; thank you in advance. You are apart of a dream. A big dream. Thank you. Truly. THANK YOU.

X,

KB

SHOP BRULE NOW

PS…I took these film photos: (and I am proud okay?:)