Pt. TWO

now here I will open up.

If you read yesterday's Monday Mood, you know it hit different. Short. Punchy. No over-explaining. That’s the vibe I was on yesterday. TBH that I have been on. I am not really in my texting back or available for much these days. And I am learning that sometimes…that’s what it takes. That’s the mad artist in me. But this morning I am feeling a bit more talkative so now… I want to open it up.

Wearing BRÛLÉ Tank, Short, & Button Down.

This weekend was the first time in a long time that I didn’t overwork. That might not sound groundbreaking, but for me, it was. Especially now, especially in this exact moment, when I’m in the thick of BRÛLÉ - heart, soul, every waking hour. I want to get somewhere. I want this brand to become something real, something massive, something felt. And the urgency of that makes it really hard to pause. Plus I am addicted to it. It makes me feel something. Fulfilled? Yeah. That.

But this weekend... I pulled back. Just enough to hear myself again. And in that space, I did something kind of rare for me - I started listening to other people.

Founders. Creators. People in my field who’ve built things. I first listened to a podcast with Emily Oberg. Then Jacquemus. Both people who’ve scaled. Who’ve made it. And I didn’t listen from a place of envy - I listened with curiosity. With hunger. I wanted to know: what happened for them? What shifted?

Emily talked about her team in Paris. Forty people. A co-founder. Her ex-boyfriend had a brand and a team and they sort of merged forces. And I had this moment where I paused the podcast and just sat there like - wait. Hold on.

How am I going to build my team?

Like, really. I’m one person. I don’t have a Paris office. I don’t have a built-in team or a logistics wizard boyfriend who can make the backend run.

It hit me: no one talks about this middle spot. The sweet spot before scale. When you have the taste. You have the vision. You know the product is there. But you still have to touch every email, every post, every piece. You’re not new - but you’re not there yet.

And in the same breath, while I was listening to those stories and letting them trigger me in the best way possible, I started thinking about content. What I share. How I share it. Where my energy has been going.

The truth? I’m the happiest when I’m creating. When I’m coming up with visuals and graphics and ideas that make me literally sit up in my seat like: wait, this is so good. That’s the juice. That’s the drug. And I want more of that.

But I’m realizing - showing my day-to-day life on Instagram doesn’t give me that feeling. It doesn’t light me up. It takes me out of the artist seat and into this weird performance loop I don’t even believe in. I don’t want to keep feeding an algorithm that doesn’t understand the nuance of what I’m building.

I want to make a million a week. That’s my current goal and I will not slow down until I am there. I want BRÛLÉ to be world-renowned. I want the people who wear it to feel it.

And I want to show up in ways that match that vision.

So here’s the shift I’m making: