When I first started this Substack, I didn’t fully know where it would land. I just knew this: I didn’t want to chase algorithms. I didn’t want to overshare my private life for attention. And I definitely didn’t want to build a career off filming myself wiping my own butt (you get it).
But I’ve always had something to say. Always had something to create. And I needed a space to actually build - not perform.
This is that space.
I’ve built businesses in wellness. Written books. Launched viral products. Introduced Fruit First (yes, the one you still DM me about). But as I’ve grown - and as I’ve moved into this next chapter - I’ve come back to where my real passion has always lived: creating with my hands, designing with my eye, and building something that lasts.
At the center of it is BRÛLÉ - my slow luxury clothing label, fully designed in California, produced by hand in Los Angeles. But The KB Report is the world behind it. The process. The production. The design. The drops. The discipline. The full build. I take you behind every layer as it’s happening in real time.
But it’s not just the business. It’s the full world: What I’m wearing. What I’m sourcing. How I’m styling my home. What I’m cooking. How I think about wellness, success, restraint, taste, and the real-life process of building.
As a 3/5 in Human Design, I’m wired to try things, break things, rebuild things, and report back. This is that report.
Sometimes it’s slightly materialistic. Sometimes it’s annoyingly deep. Most of the time, it’s both. And it’s all here.
You’ll find things you’ll want to wear. Things you’ll want to save. Things you’ll want to think about. And things you’ll wish someone told you earlier.
This is The KB Report. Welcome inside.