Cutting back to move forward.

New season, new standards. A little refinement changes everything. Monday Mood inside.

"A lot of problems can be solved just by removing some foods, some people, and some habits from your life."

There’s something about this season that feels different. Maybe it’s the shift into spring. Maybe it’s the way BRÛLÉ is starting to move. Maybe it’s just the way life eventually catches up to the work you’ve been quietly doing behind the scenes. But for the first time in a long time, I feel like I can finally exhale.

I’m moving this week. Into the city of Angels. Into a new place. Into a new version of myself. And it feels different this time because it’s not just about a new address—it’s about a new foundation. It’s about consciously giving myself the life I never really let myself have in my early 20s.

For years, I lived just outside of LA—close enough to dip in for meetings, for work, for a taste of the energy, but far enough that I was always hovering on the edges.
Always trying to take a shortcut. Trying to bypass the part where I just…do it? Driving an hour and a half into the city to work, trying to stitch it all together from a distance. Always keeping one foot in and one foot out.

But the truth is, there’s no shortcut. Not to the life you want. Not to the brand you want to build. Not to the feeling you know is meant for you. At some point, you have to fully step in. You have to stop hovering around the dream and plant yourself inside of it. That’s what this move is for me. It’s my full yes. It’s my feet on the ground. It’s my energy all in.

Because building BRÛLÉ isn’t something I want to do halfway. Living the life I know I’m meant to live isn’t something I can do while keeping one hand on the exit door. And with this move—and with this new season—I’m feeling that pull to get even sharper. To cut back the noise. To refine the small habits that don’t fit where I’m going. To intervene in the places where comfort could so easily creep back in.

Because any time you’re about to level up, that’s the choice you face: Stay where it’s comfortable—or change what needs to be changed. For me, I’m writing a small letter to myself this week. A kind of contract. There are things I’m letting go of.

For now, I’m letting go of wine and alcohol. It’s not about rules or being rigid—it’s about honoring how good I feel when I’m clear. How much sharper and more powerful I am when my energy is clean.

I'm also reshaping my mornings. It’s been a long time since I consistently made space for gratitude, prayer, real reflection. And if I want better mornings, I have to start by changing my nights. Earlier bedtimes. More space from screens. More space for real connection with myself and with God—before the day even begins.

I’ve always eaten clean. That’s just my normal. But in this season, it’s about being even more mindful, even more intentional. Letting food stay what it’s always meant to be for me—clear fuel, not filler. Honoring the foods that keep me sharp, light, and connected. Staying close to fruits, vegetables, fish—keeping it simple, fresh, real.
Cooking at home more. Leaning into the foods and rhythms that already make me feel my best—and doubling down on them as I step into this next chapter.

None of this is dramatic. None of it is performative. It’s just the natural shedding that happens when you’re about to walk into something bigger.

Because the truth is:
I have so much in front of me that deserves my full energy. The people, the foundation I’ve dreamed about—they’re all real now. And they deserve a version of me who is fully present. Fully clear. Fully ready. The BRÛLÉ collection that drops tomorrow—the new Sloan Tank and the Jude Boxer—that feels like everything I’ve always wanted to create.

It’s here now. The life I dreamed about isn’t some future thing anymore. It’s right here, right now. And, it’s asking me to step into it. It deserves a version of me that’s fully here, too. The one who believes. Who knows. Who doesn’t run. Who doesn’t chase what isn’t mine. Who grows a brand (BIG). With passion. With purpose. Who makes the big bucks, too. I need to do this, for myself. And, for the people who believe in me…despite my mistakes and flaws.

If you’re reading this, and you’re on the verge of a new season, a new chapter, a new stretch of yourself— this is your reminder:

You don’t have to bring everything with you.
You’re allowed to leave things behind.
You’re allowed to start fresher, sharper, cleaner.
You’re allowed to choose differently.

Summer is coming. May is almost here. It’s a good time to ask yourself:
Who do I want to be when it gets here? Because the next chapter won’t build itself.
And there are no shortcuts. Only the quiet, beautiful work of becoming.

And we’re ready for it. BRÛLÉ returns tomorrow. The Bowie Button Down. The Lowe Pant. — now crafted in black organic cotton. And two new pieces—the Sloan Tank and the Jude Boxer. Sharper. Softer. Built for the season ahead. Built for the woman who’s choosing herself in every way.

If you’ve been waiting for a sign to start fresh, to move differently, to honor what you’re becoming—this is it. There’s no shortcut. Only the beautiful work of becoming.

Here is the MOOD for this week.

X,

KB