Behind BRÛLÉ 03: A Different Way

Are we over it yet?

The constant drops, the influencer brand launches, the urgency of it all. The "get it before it sells out", the affiliate links, the trending sound over yet another try-on haul. Even the high-end stuff feels... the same now. Safe. Over-exposed. Like it's just trying to keep up.

Lately I’ve been thinking about all of this. About the pace. The pressure. The performative side of the fashion/influencer world—especially online. And about how BRÛLÉ started with the opposite intention: not to flood closets, but to refine them. To offer less, but better. To make clothes that could hold a mood, not just a trend.

And yet—I’ll be honest—I’ve still found myself trying to keep up. Trying to “drop” things the way I’m supposed to. Trying to get BRÛLÉ into the right hands. Trying to make it louder so it wouldn’t get lost. I think there’s always been this part of me that just wanted to be let in—to be part of the industry, to be seen, to feel like the brand belonged.

And when it didn’t happen the way I hoped—when I have felt like the quiet one in the corner with the best taste and no mic—it got in my head. It made me feel like I’d missed my moment. Like I had ruined something I couldn’t name. Like maybe I had burned too many bridges just by refusing to be like everyone else. I carried that weight around quietly. Questioning whether there was still space for me. Wondering if I had waited too long, or said too much, or simply moved too differently.

But last night I realized… maybe I didn’t miss anything.

Maybe I’m not late. Maybe I’m just early to what’s next.

Because the culture? It’s shifting. People are tired. Tired of trends. Tired of buying things they forget about next week. Tired of dressing for content instead of real life. The noise is wearing thin, and what’s coming is quieter, richer, more felt.

That’s what I’ve been building—without even realizing it. Not a brand that plays the game, but one that rises above it. Not because it’s louder, but because it’s truer.

And maybe the reason I’ve felt outside of it all… is because I’m not supposed to be in it. I’m supposed to build something else.

The linen set that just released has felt like a turning point for me. It's simple, yes. But the fabric… the fit… the feeling of it—it reminds me why I started this in the first place. It feels luxurious, but not in a loud way. More like the kind of piece you forget you’re wearing because it’s so easy, but then someone stops you on the street to ask where it’s from. It’s not shouting. It’s just true.

I keep thinking about what it would mean to take BRÛLÉ to bring it into the real world in a way that feels aligned—considered, personal, elevated. I’ve been imagining these high-end pop-ups, maybe in the Hamptons, maybe in Miami. Not huge events. Intimate. Beautiful. Maybe just one rack of pieces. You walk in. Try them on. Let the fabric convince you. And if it’s right, you order it custom. Made for you. No waste. No stockroom of extras. No fast fashion energy.

It's less about selling a moment—and more about creating one.

The truth is, I don’t want to chase. I want to create. I don’t want to go wide. I want to go deep. I want BRÛLÉ to become something people feel when they wear it. Something they remember. I want it to live in closets that are curated with care. I want it to be passed down. I want women to fall in love with their own lives again, starting with the way they get dressed.

I don’t want to do it like everyone else. I don’t want to rely on the influencer circuit. I don’t want to rush collections because I feel like I’m falling behind. I want to create a world around BRÛLÉ that feels intelligent, sensual, worldly, lived-in. I want to innovate—not by going louder, but by going deeper. By making fashion feel like art again.

And I want you with me in this process. Because I think we’re all a little tired of what’s out there. And I think there’s room for something else—something more timeless, more personal, more true.

If BRÛLÉ showed up in your city, would you want to come try something on?

If I created a space that made you feel something—what would that look like? What would it smell like? What music would be playing? Are we in a hotel lobby? Or popped up in an already existing store in Aspen? Would we take our time?

Write back. Dream with me. What are you tired of? What do you love? What do you want less of? More of? Am I alone in this?

Curious how we feel.

X,

KB